Elevating Brands, Inspiring Lifestyles.
Worldis
Lifestyle Group
TUNISIA | MOROCCO | ALGERIA | LIBYA
“If it Runs, Swims, Hikes, or Swings – It’s Worldis Lifestyle Group.”
Retail & Franchise Expansion
Worldis Lifestyle Group is not only a leader in premium brand distribution but also a master franchisee for key global retail brands in North Africa:
Zippy Kids – The Ultimate Children’s Retail Destination
As the master franchisee for Zippy Kids in North Africa, we bring one of Portugal’s most successful children’s fashion brands to a growing market. Zippy Kids offers:
• High-quality, stylish, and affordable clothing for newborns, toddlers, and children up to 14 years old.
• A diverse product range, including apparel, footwear, accessories, toys, and essentials tailored for young families.
• A commitment to comfort, practicality, and modern design, making Zippy a go-to brand for parents looking for both fashion and functionality.
We have successfully established Zippy Kids stores in strategic retail locations, offering a premium shopping experience for families across the region.
About Us
A Legacy of Excellence Since 1961
Worldis Lifestyle Group is a family-owned business with over 60 years of expertise in the distribution and retail of premium footwear, outdoor, sports, lifestyle, and children’s fashion brands. Our journey began in 1961, when we introduced PUMA to North Africa, pioneering its growth from a distribution model to a successful mono-brand retail network.
Since then, we have evolved into a leading distributor, brand manager, and retail operator, representing some of the world’s most renowned brands across Tunisia, Morocco, Algeria, and Libya, with an expanding presence in sub-Saharan Africa.
What We Do
Worldis Lifestyle Group is the trusted partner for global brands looking to expand into North Africa and beyond. Our expertise lies in:
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Exclusive Distribution & Brand Representation – We introduce international brands to key markets and ensure strategic placement in premium retail, e-commerce, and department stores.
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Retail Operations & Franchise Development – We establish and operate mono-brand stores, bringing brands closer to consumers through direct retail experiences.
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Marketing & Demand Creation – We drive brand awareness and consumer engagement through localized marketing strategies, in-store activations, and digital campaigns.
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Training & Customer Experience – We invest in our teams with product training, customer service excellence, and brand immersion programs to elevate retail performance.
Our Brands
Footwear Brands
Birkenstock (Germany)
Iconic German footwear brand known for its ergonomic design, comfort, and premium materials
Chaco (USA)
Adventure-ready sport sandals and outdoor footwear, designed for durability and performance.
KEDS (USA)
Timeless casual sneakers with a focus on comfort, simplicity, and versatile everyday wear.
Sperry (USA)
The original boat shoe brand, offering classic marine-inspired footwear with anti-slip technology.
Hunter Boots (UK)
Premium waterproof boots and outerwear, designed for both city and outdoor lifestyles.
TOMS (USA)
Stylish, casual footwear.
Oofos (USA)
Pioneering recovery footwear, designed with OOfoam™ technology to absorb impact and enhance post-activity comfort.
Rider (Brazil)
Trendsetting urban slides and sandals, combining comfort with bold, street-style aesthetics.
Ipanema (Brazil)
Fashion-forward flip-flops and sandals, inspired by Brazilian culture and sustainability.
Reebok (USA)
Iconic sportswear and footwear brand, known for performance-driven athletic shoes and apparel.
Crocs (USA)
Ultra-lightweight, versatile foam clogs, blending comfort with bold, playful design.
HeyDude (Italy/USA, Crocs Inc.)
Stylish and lightweight casual shoes, known for ultimate comfort and easy slip-on design.
XTRATUF (USA)
The ultimate waterproof boots, designed for fishermen, outdoor workers, and adventurers in extreme conditions.
Muck Boots (USA)
High-performance waterproof and insulated boots, built for rugged outdoor work, farming, and extreme weather conditions.
CONTACT US
Interested in our footwear brands? CONTACT US
Sports & Performance Brands
Prince Tennis
A leader in tennis equipment and apparel, known for cutting-edge racket technology.
Franklin Sports (USA)
A trusted brand in sports equipment, offering professional-grade gear for baseball, football, and more.
Callaway (USA)
A world-renowned golf equipment and apparel brand, known for high-performance clubs, balls, and accessories.
Swimming & Aquatic Performance
TYR (USA)
High-performance swimwear, triathlon gear, and training equipment, used by elite athletes and Olympic swimmers.
Zoggs (Australia/UK)
Premium swimming goggles, swimwear, and training aids, designed for recreational and competitive swimmers.
Contact Us
Interested in our Swimming & Aquatic brands?
Cycling & Outdoor Performance Gear
Crankbrothers (USA)
High-end cycling components, pedals, and accessories, engineered for peak performance and durability.
Continental Tires (Germany)
World-renowned bicycle and automotive tires, known for grip, longevity, and racing performance.
Contact Us
Interested in our Cycling Brands?
Outdoor & Adventure Gear
Hydro Flask (USA, Helen of Troy)
Market-leading insulated bottles and drinkware, keeping beverages hot or cold for hours.
Osprey (USA, Helen of Troy)
Premium backpacks and outdoor gear, designed for hikers, travelers, and adventure seekers.
Spyderco (USA)
Innovative, high-performance knives, preferred by outdoor professionals, adventurers, and tactical users.
Thermos (USA/Japan)
The global leader in vacuum-insulated bottles and food containers, known for durability and temperature retention.
Eastpak
Known for its urban-inspired designs, high-quality materials, and long-lasting performance, Eastpak combines fashion and practicality.
Leatherman
Multi-tool revolution, renowned worldwide for its innovative, high-performance multi-tools and knives.
Fashion & Lifestyle Brands
Brooks Brothers
Brooks Brothers is America’s oldest apparel brand, renowned for its classic and upscale clothing.
Nautica
Premium backpacks and outdoor gear, designed for hikers, travelers, and adventure seekers.
Fila
A globally recognized sportswear and lifestyle brand, blending Italian heritage with modern athletic style.
Parfois
Trendsetting Women’s Fashion Accessories
As the exclusive partner of Parfois in North Africa, we bring the globally recognized Portuguese fashion accessories brand to local consumers. Parfois is known for:
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Chic and affordable fashion accessories, including handbags, jewelry, scarves, sunglasses, and footwear.
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A trend-driven product line that evolves each season, inspired by European fashion and global runway trends.
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A modern, stylish retail concept that offers an immersive shopping experience for women seeking affordable luxury.
Through strategic store placements and curated retail experiences, Worldis Lifestyle Group has made Parfois a top choice for fashion-conscious consumers in North Africa.
